Impact The Airwaves
Think about getting radio airplay when contemplating how to get signed to a record label. When I read an article at USA TODAY that stated “radio remains the chief avenue of music discovery,” according to Nielsen’s new Music 360 report I was shocked. “The data also reveals that 63% of listeners say they discover new music through terrestrial radio, which leads all sources of music discovery in terms of being “trusted” (43%) and “current” (49%).” I guess with all the talk of digital I thought radio’s impact was slipping. When I found it wasn’t the case, I knew I had to share this with others who may have been thinking as I was.
Aside from that statistic, radio definitely has benefits. First, if you want to advertise on radio know that the rates have come down a bit. There are so many platforms for people to advertise, radio had no choice but to adjust their rates to stay competitive. Secondly, radio is great when marketing to specific region. You can start where you live or where the majority of your fans reside. Promote your album, new video, single or shows. Outside of that, in the music promotion departments at major record labels, they’re always keeping tabs on who’s getting airplay. Your song might be so great that it’s penetrating locally more than major artists. Get your spins up and the record executives will surely come looking for you.
I do want to caution you when it comes to radio. I’ve seen artists without a music business plan and realistic expectations invest in radio without getting any return. Alot of things in this industry are about timing, strategy and proper planning so always remember that. If you’re successful with getting radio airplay, you’ll go from planning how to get signed to a record label to fielding offers from multiple record labels at the same time.