Could Twitter Promotions Be The Answer?
If you want to know how to get signed to a record label, just for a second, consider that it could be as simple as utilizing Twitter. If you are not using Twitter to promote yourself you’re making a huge mistake. Second only to Facebook, Twitter is a huge social networking platform that allows users to say whatever they want in 140 characters or less. Within the enormous community of Twitter, you have music fans from around the globe chiming in on the music they love or just downright hate. It’s freedom of expression to the fullest. In addition, a&r’s, managers and record label executives utilize Twitter to discover who’s hot, new and fresh in music.
Recently, industry heavyweight Lyor Cohen shared his thoughts about Twitter and Youtube.
“In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent,”
Cohen said during the recent Midem music conference. “If you want to get signed, you have to engage with Twitter, and of course YouTube.”
Now don’t get me wrong. I’m not saying that ALL you have to do to get signed to a record label is sign up for a Twitter account and start tweeting. First you need to have a music business plan. Then, you need to add Twitter music marketing. From there, you need to figure out what type of Twitter analytics you can access and create a plan not just to use Twitter but to start shattering some Twitter records. Start small and set goals. For example, your first goal could be to have more Twitter followers than any other artist in your genre in the city where you live. You could set a smaller or a larger goal, that’s just an idea. Now it’s not enough to have followers. Once you have followers, you have to start engaging with them and this will drive your popularity up but whatever you do, DON’T BUY FOLLOWERS. Outside of tainting all your hard work and metrics, it’s idiotic, unless you want to bamboozle your way to the top…SMH.
All in all, as you’re trying to figure out how to get signed to a record label, it’s important to know that there isn’t just 1 way. Even if you know someone who got signed to a record deal, it doesn’t mean that it’s going to happen for you, the exact same way it happened for them.