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How To Get Signed To A Record Label: Promoting Music On YouTube

YouTube can be huge to your success

When you’re thinking about how to get signed to a record label, I want you to consider the fact that YouTube may be THE vehicle you need to get you there.  Let me share 2 YouTube statistics that will make you say hmmmm…

As of February 2, 2014 YouTube has 1 billion users.

Teen’s first choice for music listening is Youtube

I mean, I could go on but those 2 facts alone are enough to make you reconsider your entire approach to getting a record deal.  As the numbers show, YouTube can be a huge proponent in helping you get signed to a record label.  Like any other social network, you still need a music business plan.  Then you need a Youtube marketing plan.  Get your subscribers up, engage and make incredible music of course and it’ll land you in a prime position to get the deal of your choice.

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Not too long ago, YouTube released their Creator Playbook, along with a Playbook Guide for Music to assist music creators in understanding how to utilize and optimize their YouTube accounts to see results. According to Youtube, “Playbook Guides provide tailored strategies to help you build audiences around your content type. As with the Creator Playbook, these techniques are meant as best practices; they are not a set of rules or guaranteed tricks to make your videos successful. Any successful channel always starts with great content!  These Playbook Guides are designed to be used in conjunction with the Creator Playbook, which is the main resource for site-wide best practices.”

LA Times reported on the acapella singing group Pentatonix, which achieved national prominence on TV and cultivated a following on YouTube, has released an album that debuted in the top 10 of Billboard’s album charts.

Pentatonix collected a $200,000 prize and a recording contract with Sony Music (which it has since dropped) as winner of the third season of NBC’s “The Sing-Off Competition.” Its style — which blends electronic sensibilities with traditional harmonies — won over the judges.

Here’s a look at one of their top videos with over 49 million views.

So get to shattering some records on YouTube to land yourself a record deal!

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